Wednesday, August 13, 2008

An Apple A Day ... Makes the Marketing Pay


Ok, so I am Apple fan, but not just of their products and customer service. I love their marketing! True Apple lovers also love the spirit and characteristics of other brands including BMW/Mini, Smart, among others.
Of course the iPod is now linked and promoted through a number of automotive brands, included among them BMW, Mini, Volkswagen, and even Ford! The reason I note the Ford promotion is that they are partnered with Microsoft's Sync on board computer and entertainment system and yet in their advertising, even they use iPod and not Zune.
Look out, maybe next Mini Clubman's will feature mobile Mac labs and Dj's!

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