PHILIPS BODY GROOMER

I am always looking for innovative ways in which companies are introducing their products or services to their targeted customers, particularly when this involves the use of digital media.

Experiential and direct marketing is key to most marketing efforts these days, particularly when among those born after 1962 (Gen X and Gen Y), also when it involves the marketing of a technology or electronics product.

I love the direct, humorous, and forgive me for saying, cheeky approach of this website and it's use of fruits and vegetables to represent human body parts. Check it out!

MY BLOG GOAL

My blog goal is to give my audience information about marketing and advertising, though some of my prior blogs were related to my country INDIA . It was just to give some information on my country's culture and business.

My blogs on marketing and advertising will help my audience to gain knowledge about latest trends in marketing and advertising. My target audience is the people who loves big brands like APPLE, NIKE, ADIDAS, BMW etc. Also people who are into marketing and love creative advertising.

I would also like to continue blogging beyond the class and keep posting latest and creative blogs on marketing and advertising to spread the knowledge and involve and encourage them to be a part of my BLOGS.

An Apple A Day ... Makes the Marketing Pay

Ok, so I am Apple fan, but not just of their products and customer service. I love their marketing! True Apple lovers also love the spirit and characteristics of other brands including BMW/Mini, Smart, among others.

Of course the iPod is now linked and promoted through a number of automotive brands, included among them BMW, Mini, Volkswagen, and even Ford! The reason I note the Ford promotion is that they are partnered with Microsoft's Sync on board computer and entertainment system and yet in their advertising, even they use iPod and not Zune.

Look out, maybe next Mini Clubman's will feature mobile Mac labs and Dj's!

"PSYCHOGRAPHIC" - THE NEW WAY TO MARKET.

In years past marketing has focused almost exclusively on demographics, meaning age, income , gender. While these are still valuable and in fact necessary for marketing, more and more marketing agencies are starting put an emphasis on psycho-graphics.

Pyscho-graphics instead of focusing on qauntitative truths, deal with peoples propensities or inclinations toward certain products and product types. For example take two computer manufacturing companies, Apple and HP. A quick look at demographics might imply that the markets for each are similar and as such should be marketed in the same way. However a closer look into the two markets will reveal distinct differences between the two.

Apple customers are usually among the most tech savvy. Not only do they have their laptop computers but they most likely have an iPod that they sinc to their Apple Laptops.

Psychographic data can be hugely important in figuring out what people will be buying in the future because it takes the demographic truths and asks the all important question; Why? Why do Apple customers buy Apple and not HP? What will they buy next?

Demographics are an important foundation to any marketing plan. But they are not the end. Psychoraphics interpret the data and take it a step further.

What do you think what will be the future to market the product, new innovative ideas always drive the market. Please post your thoughts, your comments are alway's welcomed.